Brand Copywriting

Who I write for: 

Socially and environmentally responsible brands and individuals who care about the impact they have on people, animals, and the environment. If you donate a percentage of your profit to charity and are mindful of the way in which you manufacture your goods and the effects your services have on the world, then I'd like to help you. 

Background:

Saudi national, based in Dubai. Over 16 years of experience in a range of communication disciplines for local and international organizations including Visa Europe and Mubadala Development Company. Fluent in Arabic and English, specializing in brand copywriting. 

Credentials:

ICF Accredited Co-Active Coach, NLP Licensed Practitioner with First Class Honors degree in Communications, Authoring and Design from the UK. Training in various professional development programs including Leadership and Digital Marketing from GE and Harvard Business School.

Featured on MBC and in various publications such as Gulf Business, Entrepreneur Middle East and The Book of Well-Being.

Content writing: 

• Online marketing collateral: Websites, interactive experiences, and social media. 

• Offline marketing collateral: Brochures, bios, portfolios, and C-level speeches.

• Publications: Articles, blogs, and book chapters on.

• Brand copywriting: Brand story, core proposition, positioning, vision, mission, values, key messages, and personality. 

• Messaging framework: Internal and external stakeholder segmentation, business objectives, communications objectives, and tactics. 

Writing samples available on request. 

Clients: