Content Writing

Who I create content for: 

For individuals or corporations who want to use a non-commercial marketing approach and create conscious and truthful content that is centered around their values, USPs and CSR initiatives. 




Saudi national, based in Dubai. Over 14 years of experience in a range of communication disciplines for local and international organizations including Visa Europe and Mubadala Development Company. Fluent in Arabic and English, specializing in content writing. 




ICF Accredited Co-Active Coach, NLP Licensed Practitioner with First Class Honors degree in Communications, Authoring and Design from the UK. Training in various professional development programs including Leadership and Digital Marketing from GE and Harvard Business School.


Featured on MBC and in various publications such as Gulf Business, Entrepreneur Middle East and The Book of Well-Being.


Content writing: 


  • Online marketing collateral: Websites, interactive experiences and social media. 

  • Offline marketing collateral: Brochures, bios, portfolios and C-level speeches

  • Publications: Articles, blogs and book chapters on psychology and philosophy.

  • Brand copywriting: Core proposition, positioning, vision, mission, values and personality. 

  • Messaging framework: Internal and external stakeholder groups, business objectives, communications objectives and key messages. 


Writing samples available on request.